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I also have challenges that other people share, and by recording my explorations I can both keep track of my own progress and educate others at the same time.

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I've identified some of the aspects of it: empowering and supporting local communities, open licensing (like creative commons and open source software), skepticism of marketers, having full knowledge and control over what goes into my body, protecting personal freedoms

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Even if you want your brand to eventually stand on its own, nobody is going to be there to listen if you're shouting in an empty room. You have to find the people who you think will care and establish their trust.

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Lifetracking can combine any metric you can record about yourself

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